Article written by Boston Buyers Club
A strong marketing team can strengthen your business and increase your sales. Here are a few tips for selecting the best marketing team.
Realize there is no such thing as a perfect team – There are no perfect marketing teams, instead look at a marketing team that is best for your current goals. For example, if you are looking at finding customers, look at high-performance inbound marketers.
Invest in students – Look at students who are just out of college and those who are dedicated to learning new skills. You should focus on students who have little or no experience, but those who are driven and have a natural skill to market your product.
Strategic and tactical marketers – You should look for marketers who are strategy driven and concentrate on long-term goals. But you will also require tactical markets who are good at achieving short-term goals.
Always hire for culture fit, over skill – Culture fit in marketing is very important as the marketing team will drive sales and will require the entire organization to back them. A wrong culture fit can cause problems like negativity, lack of respect for processes, turf wars, and friction.
Plan for the next big challenge – Look at what your next challenge will be, and hire your marketing team in advance. This will give you enough time to hit the market when you can make the most impact and generate the most sales.