Small businesses have to work with small budgets, which means that the marketing tactics they choose must be affordable and efficient. Here are five marketing strategies that are well worth your time.
Facebook advertising – Lots of small business advertise on Facebook because it is inexpensive yet effective. Facebook can also help you target a specific audience and base your advertising on location, interests, age, sex, online behavior, and other factors. Make your Facebook ad by adding a strong headline, a good quality image and a link to your website.
Google – Ranking your Google My Business (GMB) listing is a powerful tool as it will help local clients reach you quickly. Look at ranking yourself on the first page of a GMB listing and then move towards top three to get more clients.
Content marketing – Content marketing involves a process of creating and distributing valuable, relevant, and consistent content that is precisely targeted at your audience. Content marketing focuses on long-term results and will grow the number of visitors to your site slowly.
Organic social media – Consider how best to approach your customers and look at other types of social media that will target your audience. Some audiences prefer Instagram to other forms of social media such as Pinterest and Facebook.
Coupon deal sites – Coupon deal sites will promote your business as they target a large audience that are grouped locally or regionally. By advertising on these sites, you will increase exposure and brand awareness while gaining an influx of customers.