Article by Pierre Zarokian.
Small businesses have to work with small budgets, which means that the marketing tactics they choose must be affordable and efficient. Here are five marketing strategies that are well worth your time.
Facebook Advertising – Lots of small business advertise on Facebook because it is inexpensive yet effective. Facebook can also help you target a specific audience and base your advertising on location, interests, age, sex, online behavior, and other factors. Make your Facebook ad by adding a strong headline, a good quality image and a link to your website.
Google My Business – Ranking your Google My Business (GMB) listing is a powerful tool as it will help local clients reach you quickly. Look at ranking yourself on the first page of a GMB listing and then move towards top three to get more clients.
Content Marketing – Content marketing involves a process of creating and distributing valuable, relevant, and consistent content that is precisely targeted at your audience. Content marketing focuses on long-term results and will grow the number of visitors to your site slowly.
Social Media Marketing – Consider how best to approach your customers and look at other types of social media that will target your audience. Some audiences prefer Instagram to other forms of social media such as Pinterest and Facebook. For B2B companies Linkedin might be best. Figure out what the best social media platform would be for your business and do your marketing on that platform. Post lot’s of content and be active. Interact with your followers.
Coupon Deal Sites – Coupon deal sites will promote your business as they target a large audience that are grouped locally or regionally. By advertising on these sites, you will increase exposure and brand awareness while gaining an influx of customers.
About the Author:
Pierre Zarokian is the CEO of Submit Expres, a search marketing company in Glendale, CA. One of his major accomplishments has been to get Submit Express ranked at #1 for “search engine optimization” in the mid 2000’s. Read more about Pierre Zarokian here.