Article written by HMS weather, the weather resource
Marketing a small business has become a lot easier with the help of many digital marketing tools. There are number of creative yet low cost marketing tactics that can be used to bring attention to the products or services small businesses offer. Here are 4 Marketing ideas for small businesses on a budget
Referral program – To encourage your customers to become brand ambassadors of your product or service is an excellent way to generate sales. You could choose from a number of referral programs that include affiliate programs, customer referral programs, and partner programs. When selecting a program, remember that it should work for your company and be easy to put into place.
Content marketing – Content marketing is a great way to get traffic to your website. Do this by adding e-books, blog posts, webinars, podcasts, case studies and videos to your website. To promote your site, it is a good idea to have a social media calendar that prompts you to promote your content and website.
Hosting a MeetUp – These are free events that are best suited for small groups. MeetUp’s are a great way to casually introduce your brand and improve your product or service.
Email marketing – Email is an inexpensive way to inform your current customers on new promotions you have on offer. Make sure you use a tool like MailChimp, that will make emailing your customers easier.